PROFESSIONAL EXPERIENCE
Daugherty Business Solutions
2021 to Present
Consultant; UX Research & Design
2021 to Present
Consultant; UX Research & Design
- Edward Jones (2022); Senior UX Researcher
- The Home Depot (2021); UX Researcher
- The Home Depot (2021); UX Researcher
EquipmentShare
2021
Product Owner - Inventory, Procurement Teams
2021
Product Owner - Inventory, Procurement Teams
- Worked with customers and internal stakeholders to document customer journey processes, including ordering parts for service, as well as the process for the retail sales experience.
- Conducted qualitative and quantitative studies to validate product KPIs during a Beta Release.
- Communicated product marketing messaging and change management.
- Conducted qualitative and quantitative studies to validate product KPIs during a Beta Release.
- Communicated product marketing messaging and change management.
Missouri Employers Mutual
2020 to 2021
Product Owner - Engagement Team
2020 to 2021
Product Owner - Engagement Team
- Designed and facilitated user interviews, focus groups and usability studies with both internal and external customers.
- Analyzed and shared insights with executives and other internal stakeholders, as well as working with product teams to build requirements based on user feedback.
- Created low fidelity prototypes for usability studies and product teams.
- Communicated product marketing messaging and change management.
2017 to 2019
Customer Engagement Strategist
- Analyzed and shared insights with executives and other internal stakeholders, as well as working with product teams to build requirements based on user feedback.
- Created low fidelity prototypes for usability studies and product teams.
- Communicated product marketing messaging and change management.
2017 to 2019
Customer Engagement Strategist
- Executed customer experience strategy by gathering customer insights, analyzing data, mined information across all customer touchpoints and multiple channels.
- Created customer experience maps that connect customer concerns to appropriate business or process owner.
- Created customer experience maps that connect customer concerns to appropriate business or process owner.
Columbia Insurance Group
2011 to 2017
Marketing & Communications Specialist
2011 to 2017
Marketing & Communications Specialist
Freelance Graphic Designer, Brand Consultant
2011 to 2018
2011 to 2018
Columbia Chamber of Commerce
2010 to 2011
Director, Women's Network
VANGEL
2007 to 2010
Account Manager
EDUCATION / CERTIFICATION
The Institutes, Risk & Knowledge Group
2011 to 2012
2011 to 2012
Southern Methodist University
2002 to 2006
- Bachelor of Arts - Creative Advertising; Fine Art
2002 to 2006
- Bachelor of Arts - Creative Advertising; Fine Art
SKILLS
UX Design Tools
- Figma
- Whimsical
- Miro
- Mural
- Adobe Xd
- Figma
- Whimsical
- Miro
- Mural
- Adobe Xd
Marketing & Research Tools
- Heap
- Looker
- SalesForce
- Tableau
- Pendo
- UserZoom
- Heap
- Looker
- SalesForce
- Tableau
- Pendo
- UserZoom
Product Management Tools
- Jira
- Confluence
- Shortcut (Clubhouse)
- Trello
- Jira
- Confluence
- Shortcut (Clubhouse)
- Trello
COMMUNITY
Access Arts, School of Service
2021 - Present
Board Member
2021 - Present
Board Member
Orr Street Studios
2019 to 2020
Studio Artist
2019 to 2020
Studio Artist
First Chance For Children
2013 to 2020
- Board Member, Past-President
- Golf Classic Founder / Co-Chair
2013 to 2020
- Board Member, Past-President
- Golf Classic Founder / Co-Chair
Missouri United Methodist Church
2014 to 2018
- Board Member
- Sunday School Teacher (Pre-K)
- Project Manager, Children's Ministry Historic Building Renovations
2014 to 2018
- Board Member
- Sunday School Teacher (Pre-K)
- Project Manager, Children's Ministry Historic Building Renovations
NAMIC
2016 to 2019
- Communications + Marketing Workshop Planning Committee Chair
- Session Panelist for 2019 Annual Convention
2016 to 2019
- Communications + Marketing Workshop Planning Committee Chair
- Session Panelist for 2019 Annual Convention
Heart of Missouri United Way
2014 to 2015
- United Way Ambassador
- Loaned Executive
2014 to 2015
- United Way Ambassador
- Loaned Executive
Boone Hospital Foundation
2012 to 2014
Community Campaign Cabinet Member
2012 to 2014
Community Campaign Cabinet Member
Columbia Public Schools
2011 to 2014
Communications Committee
2011 to 2014
Communications Committee
Columbia Chamber of Commerce
2008 to 2014
- XWN, Leadership Columbia, and ROI Graduate
- Women's Network Steering Committee Member
- Women's Network Marketing / Communications Committee Co-Chair
2008 to 2014
- XWN, Leadership Columbia, and ROI Graduate
- Women's Network Steering Committee Member
- Women's Network Marketing / Communications Committee Co-Chair