Designing and executing a high quality focus group not only takes planning, but a well understood goal that's also aligned with a product value. From participant selection and solicitation, to moderation and feedback analysis, I understand what it takes to dig for key insights and guide conversation to better understand user needs and intents.
The impacts of discovering user insights in a focus group often has cascading impacts on other related efforts. For example, this journey mapping exercise helped inform a) the approach to the focus groups and b) develop user personas for the same project.
Worksheets provided to focus group participants to understand their high/low reactions to topics we discussed, which were used to later determine feature development priority.
Worksheets provided to focus group participants to understand their high/low reactions to topics we discussed, which were used to later determine feature development priority.
Picture taken during an internal focus group to kick off a major effort to understand customer experience across the company.
Picture taken during an internal focus group to kick off a major effort to understand customer experience across the company.
See what's next...
Click here to read about the process of gathering data to create a customer journey map, as well as their significance in impacting enterprise-wide change.
Back to Top