If done well, designing and executing a high quality focus group not only takes planning, but a well understood goal that's also aligned with a product value. 
From participant selection and solicitation, to moderation and feedback analysis, I understand what it takes to dig for key insights and guide conversation to understand user needs and intents.
The impacts of discovering user insights in a focus group setting often has cascading impacts on other related efforts. For example, this journey mapping and helped inform the approach to the focus group design for the company's portal implementation, which also helped develop user personas.

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